The challenges of logistics #3: A sociocultural challenge

In recent years, the world of logistics has undergone constant change and has been faced with a host of challenges. 

In this series of 6 articles, we analyse the issues and their impact on businesses. #3

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A sociocultural challenge

在這個顧客為王的時代，消費模式正在改變。客戶對於供應鏈的期望越來越高，而企業價值在消費者眼中扮演著重要的角色。 

"The supply chain is now at the heart of the customer promise," says Stéphane Tomczak, founder of Deliver, the leading annual event for e-commerce and logistics.

如今，可持續發展已經成為影響客戶購買決策的重要議題。配送和電子商務對環境有重大影響。客戶的態度正在改變，他們正在尋找環保的配送解決方案。除了環境影響之外，客戶還有其他要求。多年來，電子商務有了顯著的發展。追蹤和快速、仔細的送貨已經成為消費者的基本要求。

企業必須回應這些多重需求，並提供符合客戶期望的解決方案。不斷改變的消費者態度和消費模式正影響著企業的決策。

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‍Quick Commerce

The concept of Quick commerce has emerged and has won over the public, who are looking for ever-faster delivery. Companies such as Gorillas, Cajoo, Getir and Flink have entered this sector by promising extremely fast delivery times, generally between 10 and 15 minutes. This model has been popular since 2017. However, this new mode of consumption also represents a challenge for existing businesses, with the emergence of formidable competitors on the market. 

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Last Mile Delivery

Future logistics trends will also have a significant impact on the logistics sector. Last-mile delivery (LMD)*, for example, represents a real challenge. This stage of the delivery process is currently problematic and generates considerable costs for many companies.

The latest study by Cushman & Wakefield proves it: "The last stage of transport, before the customer receives the goods, is the most complicated, the most inefficient and the most expensive. Depending on the calculation, 'last mile' costs represent between 28% and 58% of the total cost of transport."

With the development of new modes of consumption, many other issues are arising for companies. Globalisation, overconsumption and obsolescence are forcing companies to constantly rethink their supply chain. 

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‍*Last Mile Delivery: A term used to describe the transport of goods from the nearest distribution center to the final destination.

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Last episode : The challenges of logistics #2: An economic challenge

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